CJ Hirschfield

Executive Director
Children's Fairyland
Oakland, CA

C.J. joined Children's Fairyland as executive director in 2002 after a distinguished 25-year career in cable television. But long before that, she had visited Fairyland with her young daughter, Micah. "I remember thinking Fairyland was unique, and that we are very lucky to have this special place in Oakland," C.J. says.

Fairyland's focus on reading readiness was one reason C.J. was drawn to her current job. For many years, she has volunteered her time in community efforts to promote childhood literacy. She served on the Oakland Library Advisory Commission for four years, including two years as chairperson, and for ten years on the board of the Oakland Parents' Literacy Project, which sponsored family reading nights at low-performing Oakland elementary schools. C.J. also served as two-term chairperson of the board of directors of the California Attractions and Parks Association, which promotes park safety and high professional standards.

C.J. graduated from Stanford University with a degree in communications. She lives in Oakland and loves the fact that she can walk to work.





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